Why Your Child’s Creative Play Is So Important

kitchen chefs

Yodelling cows, mushrooms that taste like marshmallows and imaginary friends obsessed with Froot Loops… However it manifests, your child’s imagination is a magical place. It’s cute and quirky, sure. But did you know that creative play can have far-reaching benefits for your child’s mental, physical and emotional development?

This week Barbie turned 55,* we celebrated Star Wars Day and embarked on Screen-Free Week, the international 7-day celebration of life beyond digital. What better time to talk about the advantages of launching your little one on flights of fancy!

(* And she doesn’t look a day over twenty!)

From left: Deluxe Garage Set from KidKraft, Dinosaur Train Set and Table from KidKraft, and Everyday Heroes Wooden Play Set from KidKraft, available online at Zanui.

With today’s explosion of smartphones and screen devices, the temptation to appease the little person in your life by plugging them into a DVD or Angry Birds is understandable. Especially when you read that changeover from rising agitation to full-blown hysteria in their tiny body! However, excessive screen time has now been linked to some concerning childhood issues including poor academic performance, attention deficit, sleep disturbance, obesity and more.


From left: Slice and Bake Cookie Set from Melissa & Doug, Wooden Fridge Food Set from Melissa & Doug and Play Time Produce Fruit Set from Melissa & Doug, available online at Zanui

By contrast, imaginative play helps your child develop healthy and meaningful connections with the world. It creates a safe space for them to explore their emotions, encouraging self-expression and empathy. Whether they’re playing out everyday family situations (like driving to work, doing the shopping, making dinner) or investing in some far-fetched fantastical scenario, children gain valuable skills from role-play.

kitchen and dollhouse

From left: Red Vintage Play Kitchen from KidKraft and Savannah Dollhouse from KidKraft, available online at Zanui

Although it can be exhausting at times (!), your child’s curiosity provides the gateway to greater self-awareness. Through role-play, they emulate and explore the adult behaviour they observe, integrating these discoveries into their understanding of self. This develops social and problem-solving skills such as negotiation, cooperation and sharing.

Imaginative play inspires and challenges children to unpack their everyday experiences with extremely positive results, especially when paired with outdoor activity. From facing fears (of monsters, ghosts or housework ;)) to increasing their spatial skills, exploring their gender identity and integrating their experience of the adult world, the benefits are vast.

From left: Pots Pans Set from Melissa & Doug, Children’s Grocery Cart from Melissa & Doug, Wooden Kitchen Accessories from Hape and Wooden Eggs from Santoys, available online at Zanui.

Whether it’s making music with an orchestra of make-believe cicadas in the mid-afternoon, moulding mud pies in the backyard or captaining a pirate ship bound for Las Vegas, play-dates and quality time spent in the magic of the mind is today’s apple-a-day.

Here are three tips to get you prepped.

From left: Pirate Rocking Ship from Teamson and the Enchanted Garden range of kids furniture from Teamson, available online at zanui.com.au


Fostering an environment that animates your little one is half the battle – metaphorically and physically. That might mean choosing themed bedroom furniture, adding colourful wall stickers or just sparing some pastry and making a space next to you on the kitchen bench. There are pint-sized kitchens or shopping counters stocked with goods if you have the luxury of space.

From left: Fire Truck Toddler Bed from KidKraft and Princess Frog Kids Table Chair Set from Teamson, available online at Zanui


You don’t need to spend a fortune to stimulate your child’s creativity. My memories of greeting the world dressed in my mum’s old platform heels and a strand of fake pearls are some of my happiest. Create your own dressing-up box filled with props. From wooden baking sets to farm houses with barns full of animals, rocking horses, and pint-sized work-benches, you’re spoilt for choice.

From left: Blue Retro Stove from KidKraft and Doctor Costume Set from Melissa & Doug


Support your little one by getting involved – when you’re treated to a teacup filled with sweet, sweet perfume raise a toast to Teddy and the Bratz and all your tea party guests. Meet your child on their level. It’s their world – relish all of its (crazy) rules. Invest in this alternative world where it really could rain cats and dogs. And rediscover your own inner child in the process!



Kay is a feature, blog and copywriter. She collects empty jam jars, academic degrees and tawdry dreams in the hopes of turning them into something useful someday. Her work has been published in ACP magazines, ABC fiction, Overland, Brittle Star, Seizure, trade publications and online forums. Her creative writing has won several awards.